Chief Executive Officer - Rwanda

The Chief Executive Officer is responsible for driving business growth within the assigned country by identifying and developing new market opportunities across Information Technology, Actuarial, Insurance, and Reinsurance services under Acentria Group. The role focuses on expanding the company’s footprint, strengthening market presence, and building sustainable commercial partnerships within the local market. The Chief Executive Officer leads market development initiatives and ensures alignment with the Group’s overall strategic direction. The role is responsible for delivering revenue growth through effective strategic planning, client relationship management, and the execution of country-specific market strategies. In addition, the role holder serves as a key advisor to executive management by providing insights on market dynamics, customer behavior, regulatory developments, and competitive positioning to support informed decision-making and long-term growth.

1.MAIN RESPONSIBILITIES OF THE JOB

Managerial / Supervisory/ Operational Responsibilities or roles:

a) Market Development & Business Growth

• Develop and implement country-level business development strategies aligned with Acentria Group’s vision, revenue targets, and client retention objectives.
• Identify new market segments, distribution channels, and opportunities for expansion across Information Technology, Actuarial, Insurance, and Reinsurance services.
• Drive revenue growth by sourcing new clients, developing partnerships, and unlocking new business opportunities.
• Analyse market trends, competitive dynamics, and emerging customers’ needs to identify long-term opportunities for sustainable growth.
• Lead country-level go-to-market strategies for new products, services, and solutions.

b) Strategic Planning & Execution

• Conduct market assessments, competitive analysis, and customer insight reviews to guide strategic decision-making.
• Prepare and execute annual country business plans, including revenue targets, budgets, and growth strategies.
• Monitor market developments and adjust strategies to maintain competitive advantage and market relevance.

c) Relationship Management

• Build and maintain high-value relationships with key clients, partners, regulators, and industry stakeholders.
• Represent the company at country-level industry forums, conferences, and stakeholder engagements.
• Negotiate commercial agreements, partnerships, and joint ventures to support market expansion.
• Support seamless collaboration with regional teams in Kenya, Uganda, and Rwanda to deliver integrated client solutions.

d) Sales & Commercial Leadership

• Collaborate closely with commercial and sales teams to drive account growth and achieve revenue targets.
• Support the development of pricing strategies, proposals, and competitive bids.
• Monitor commercial performance and report progress to senior leadership.
• Drive business development initiatives including strategic partnerships, diversification strategies, and product-market alignment in liaison with the commercial department.

e) Operational & Cross-Functional Collaboration

• Coordinate with Marketing, Finance, Legal, People & Culture, Operations, and technical teams to support country-level execution.
• Ensure local operations comply with company policies, governance standards, and regulatory requirements.
• Provide market feedback to technical teams to ensure service offerings align with local client needs and market demand.
• Drive operational efficiency by optimizing workflows, leveraging automation, and improving turnaround times.
• Ensure effective use of CRM systems and business platforms for pipeline tracking, reporting, and client engagement.

f) Reporting & Performance Management

• Prepare regular reports on pipeline development, market intelligence, and performance against targets.
• Monitor portfolio performance including growth, renewals, retention, and client profitability metrics.
• Forecast revenue, pipeline opportunities, and potential country-level business risks.
• Develop and track Key Performance Indicators (KPIs) to ensure continuous performance monitoring and improvement

g) Responsibility for physical assets

• Laptop
• Office stationery
• Marketing collateral
• Office space and assets

h) Nature of Decision Making

• Strategic, Commercial, Operational and People

2.KNOWLEDGE, SKILLS AND EXPERIENCE

a) Minimum level of academic qualification, skills and knowledge required to perform effectively in the role:

• Bachelor’s degree in business administration, Insurance, Economics, Marketing, or related field.
• Experience in a senior management role in the respective country (Respective division experience (Reinsurance, Technology or Actuarial) as an added advantage).
• Strong financial acumen and budget management experience.
• Excellent understanding of market dynamics and commercial operations
• Customer centric
• Master’s degree is an added advantage.

b) Professional qualification

• Any Professional qualifications in marketing and any relevant fields will be an added advantage including, Reinsurance, IT, Insurance or Actuarial.

c) Minimum level of personal and professional experience required to perform effectively in the role:

• Strong understanding of market dynamics within the country of operation
• Strong marketing skills
• Proven experience in driving growth within a country or regional market.
• Experience in driving growth within Reinsurance, Insurance, Technology, Actuarial or Finance related fields.
• Business Development and Client Relationship Management skills
• Financial management and reporting skills
• High level of emotional intelligence and professionalism skills
• Expertise in CRM tools, pipeline management systems, and client lifecycle analytics.
• Knowledge of regulatory frameworks governing services in any of the respective divisions.
• Strong interpersonal and communication skills.
• High level of emotional intelligence and professionalism skills.
• Passionate about customer experience, and innovation.
• Strategic thinker.

d) Minimum months or years of experience required to be appointed to the position:

• 10+ years’ experience in business development, sales, market expansion, or commercial leadership with at least 5 years in a senior leadership role (preferably in marketing and sales)

3 COMPETENCIES

a) Technical

1. Strategic Thinking - Sees the broader market landscape and designs strategies with long-term impact.
2. Customer Orientation - Prioritizes client satisfaction, loyalty, and customized service delivery.
3. Market Insight - Interprets market trends, regulatory developments, and competitive activity to guide strategy.
4. Leadership & Team Development - Builds a strong team culture, motivates high performance, and enables career growth.
5. Marketing and Sales Acumen - Uses data, negotiation, and solution selling to meet revenue goals and solve customer problems.
6. Communication & Influence - Clearly articulates value propositions and builds lasting relationships with clients and stakeholders.
7. Risk Awareness - Ensures compliant practices and manages exposure from mis-selling or reputational issues.

b) Behavioral

1. Strategic Thinking - Anticipates market trends and proactively adjusts strategies to stay competitive.
2. Customer-Centric Mindset - Uses feedback and data insights to improve customer engagement and satisfaction.
3. Creativity and Innovation - Brings fresh thinking to campaigns, broking and customer engagement.
4. Integrity and Professionalism - Demonstrates ethical leadership and upholds the company’s values in all dealings.
5. Leadership and Initiative - Leads by example, mentor junior team members, and contributes to team development.
6. Adaptability and Resilience - Handles ambiguity, adjusts to shifting business and maintains composure and focus under pressure, especially in competitive or high-stakes negotiations.
7. Collaboration and Teamwork - Works effectively with cross-functional teams (e.g., BD, underwriting, Actuarial, P&C, Finance).
8. Results Oriented - Focuses on delivering measurable outcomes and meeting targets.
9. Accountability - Takes full ownership of performance results, decisions, and client outcomes.

4 WORKING RELATIONSHIPS

a) Internal 

• Finance team.
• Executive team
• Marketing and Branding team.
• Risk and Compliance team
• People and Culture team
• ICT teams
• Research and Analytics teams
• Underwriting team
• Claims team
• Client Service and Care teams
• Sales Team

b) External Customers

• Clients; Corporate and Retail
• Insurance Companies
• Regulators